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Athens News Agency: News in English, 07-07-11

Athens News Agency: News in English Directory - Previous Article - Next Article

From: The Athens News Agency at <>


  • [01] Print media raise ad revenue share

  • [01] Print media raise ad revenue share

    Greek newspapers and magazines raised their share in the advertising revenues market last year, with magazines' ad revenues rising 10.4 pct to 978.14 million euros accounting for 41.7 percent of the total market, emerging as the most popular advertisement medium, a report by Hellastat said on Wednesday.

    Newspaper, however, recorded the biggest percentage gains last year with an increase of 19.3 percent in advertising revenues to 452.38 million euros, reflecting more competitive pricing policies and the public sector's focus to newspapers last year.

    The renewed dynamism of newspapers and magazines is steadily shrinking advertising revenues for television stations, whose share fell to 33.9 pct of the market in 2006 from 56.5 percent in 1996. TV ad revenues rose by 1.1 percent to 793.55 million euros. Radio stations' advertizing revenues rose 4.8 pct last year to 119.36 million euros accounting of 5.1 percent of the market.

    Advertizing revenues grew by 6.9 percent to 2.34 billion euros last year, slightly slower compared with a 7.4 pct growth rate in 2005 and around 14 percent in 2004 during the Athens Olympic Games.

    Higher ad revenues for magazines and newspapers reflected the strategic policy by publishers to publish internationa titles in the Greek market. Based on a sample of 171 groups of newspaper, magazine and special magazine publishers showed that turnover rose 15.6 percent to 1.62 million euros last year, while EBITDA fell by 19 percent to 58 million euros with average EBITDA margin easing to 0.8 percent in 2006. Net results showed a loss of 5.8 million euros last year after profits of 43.4 percent in 2005.

    Caption: ANA-MPA file photograph of newspaper stand in Omonia Square.

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